Comic

The Sh!t In The Middle

How to Fix Your Operations, Increase Profit, and Stop Flying Blind

Most business books obsess over revenue and growth, but they miss the silent killer lurking in every P&L statement. While growth is exciting, 60% of businesses fail in their first five years because they are generating revenue while burning cash through unoptimised processes and poor margin management. They are trying to fill a bucket that has a massive hole in the bottom. Jason Stockton-founder of Supply'd ERP and former ecommerce lead at PUMA Oceania-learned this lesson the hard way. He left a global brand to start a handcrafted chocolate business that produced world-class products and consistent sales, yet barely broke even. The strategy was built on assumptions, not facts; the boat was sailing efficiently, but straight into a storm. The Sh!t In The Middle is the framework Jason wish he'd had before he started. It's a guide to finessing the expenses between your top line and your bottom line so that your profit finally grows faster than your sales. From uncovering why your margins are lying to you and identifying the "cash gap" in your warehouse, to the hard conversation of firing unprofitable customers, this book replaces the "square wheels" of your operations with round ones. Stop driving your business blind. Master the sh!t in the middle and start building a business that is as profitable as it is productive.