Description
The business communication model we've been using to create content is actually the cause behind our high bounce rates! To fix that, we need to stop relying on the "state of the art," self-centered, Features/Advantages/Benefits messaging model; we need to stop pulling and pushing people through our sales pipelines. Instead, every piece of communication we put out there needs to be laser-focused on building trust-based, human-to-human connections. Why? Because, while information is important, emotionally relevant content is what attracts and engages - and emotional connection is what sparks response and revenue. If you're a business communication visionary who knows in your gut that the "business as usual" marketing model is broken; if you want to break through the clutter and stand out from your competition; if you want to increase attraction, engagement, response, and revenue ... then this book is for you. Here's what you'll discover in this book: - "Business as usual" marketing is hurting you. No matter how much content you're creating, if you're using the same old "Features, Advantages, and Benefits" messaging and "Sales Funnel" strategies, all your hard work is keeping you from cutting through the noise with a truly unique voice that attracts and engages - and generates more response and revenue. - A new realm of possibilities for breaking through, standing out, and generating measurable improvements in response and revenue. Learn a breakthrough paradigm that will open you up to new ways of creating authentic communications that attract and engage. - The science behind this new paradigm. You'll discover solid science behind why it's essential to create authentic, human connections; how to generate emotionally-relevant content; and the story motifs, archetypes, and symbols that are the REAL unconscious powerhouses behind storytelling. Praise for The HERO Method: "Thanks to The HERO Method, our year-over-year growth has increased from 33% to more than 62%!" - Mari Petersen, VP Sales Solutions, Universal Management Solutions "Our previous largest product launch had been $400,000. After using The HERO Method, we earned over $700,000 in sales - nearly 2 times the previous response and revenue." - Ryan Eliason, Founder, Social Entrepreneur Empowerment Network "The HERO Method took us out of the 'business as usual' communications rut we were in, and guided us to award-winning storytelling." - Luis Soto Maldonado, Director of Product Management, SQL Server Group, Microsoft "Using The HERO Method, Kathryn found unique messaging that positioned us as a true value-added Solutions Provider - which meant we no longer had to sell on a price-point alone."- Dave Hunt, Global Value-add Software Solutions Program Manager, Dell, Inc. "The effect of The HERO Method has been huge! Our messages are so effective, I'm now receiving calls from new clients every week. They routinely tell me that just by reading my website, they knew they wanted to work with me!" - Terrie Harnish, Principal, Marin County Notary "The HERO Method transcends 'state of the art' business communications. It is a breakthrough methodology for creating truly compelling content by cracking the code about the real power of story." - Raul Bandeira, Client Development Director, R2integrated
ISBN 9781976247804
