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Surveillance, Trust, and the New Politics of Digital Marketing

Name: Surveillance, Trust, and the New Politics of Digital Marketing
ISBN: 9798337377049

Format:: Comic
Publisher:: Business Science Reference
Release Date:: 1 January 2026
Status:: Check Availability

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Description

"This book examines how algorithms, AI, and data-driven marketing reshape consumer trust, autonomy, and ethical responsibility. Combining marketing, sociology, and technology studies, it explores surveillance capitalism, platform power, and resistance movements, offering insights into the ethical, social, and political implications of algorithmic influence in the digital marketplace"-- Provided by publisher.

ISBN 9798337377049

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