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Campaigns and Political Marketing

Name: Campaigns and Political Marketing
ISBN: 9780789032102

Format:: Comic
Publisher:: Haworth Press
Release Date:: 9 October 2006
Status:: Check Availability

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Description

Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings.

ISBN 9780789032102

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